PDG
04/17/2004, 11:16 AM
http://art.smugmug.com/photos/3432223-M-1.jpg
Large Version (http://art.smugmug.com/photos/3432223-L-1.jpg)
Ahhh...nothing like playing with another person's sense of regret. After all, the point of advertising is to evoke a powerful emotion and connect a product with it. And what stronger emotion than regret?
I'm having a hard time linking the choice of font with the feeling. It's a powerful image, but the type doesn't convey it to me. Maybe they're shooting for that low-key attitude in the hopes the image will pull the ad through. And my eye keeps getting pushed off to the right. Hmmm.
Large Version (http://art.smugmug.com/photos/3432223-L-1.jpg)
Ahhh...nothing like playing with another person's sense of regret. After all, the point of advertising is to evoke a powerful emotion and connect a product with it. And what stronger emotion than regret?
I'm having a hard time linking the choice of font with the feeling. It's a powerful image, but the type doesn't convey it to me. Maybe they're shooting for that low-key attitude in the hopes the image will pull the ad through. And my eye keeps getting pushed off to the right. Hmmm.